evolove for hot topic

graphic design / apparel

Los Angeles rock band Evolove had recently formed and were ready to brand themselves with band tees. The band requested a simple design featuring a bleeding heart with a white logo overlay. The second t-shirt was inspired by the rock band Cheap Trick. It features a stacked and repeating type with the bleeding heart in bold red. Hot Topic took notice of Evolove and sparked a merchandise deal.  They were featured as “Unsigned Band of the Month” in September 2011. T-shirt sales increased and additional apparel was sold online (a fitted women’s tee and a hoodie).

evolove_heart_tee
evolove_heart_tee2
evolove_text_tee
evolove_text_tee2
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